India’s Growth in Digital Marketing by 2024

It’s interesting to note the rise of digital marketing in India as well as its emergence. Half of the country did not find the concept of “digital marketing” to be all that popular a few years ago, but things are starting to change. The development of digital marketing in India is an intriguing tale, since the human mind has begun to think technically about everything, including marketing strategies.

Digital marketing: What is it?

All that digital marketing entails is curating marketing techniques on top of a digital base. As the internet developed, people’s minds began to wonder: Why not use this digital platform for marketing as well? Therefore, people are gradually starting to employ various forms of online marketing in place of classic marketing props like billboards, hoardings, and television advertising in order to promote a brand, create an advertisement, or capture client feedback.

What Kinds of Digital Marketing Are There?

There are six main segments in digital marketing.

1. Search Engine Optimization:

One marketing tactic that helps a webpage rank highly naturally in search engine ranking competitions is search engine optimisation, or SEO. When a search term, image, or video is entered into a search engine like Google, results are displayed. Of these, we often favour the organic results on page one.

Well, ranking on page number 1 is not so easy until and unless the search engine is optimized. Indeed, even minor adjustments to a website’s search engine optimisation can have a significant impact on a page’s organic visibility. There are three things that cause a web page to be optimised:

• Optimized Content
• Optimized Title
• Internal & Outbound Link
• A Great User Experience

2. Content Marketing

One clever marketing tactic for the modern day is content marketing. Creating high-quality, audience-appropriate material is the goal of content marketing. Good content may draw in leads and convert prospective target audience members into paying clients. These days, content marketing is not only employed by the world’s most successful organisations, but it’s also a great approach to introduce new businesses to the public.

Customers can see relevant content in a variety of formats, but the most common ones are infographics, videos, webpages, podcasts, blogs, white papers, e-books, apps, public speaking, and presentations.

3. Email Marketing

The oldest and most successful digital marketing strategy is email marketing. Email marketing is a useful tool for businesses to inform their target audience about their brand and the products or services they offer by sending announcements or newsletters to their contacts. Compared to past times, email marketing is now more focused on client consent and personalisation.

4. Mobile Marketing

Given that statistics indicates that 7.26% of individuals globally have access to a mobile phone, using mobile marketing for company campaigns is not a terrible idea. According to data, 6.64 percent of them carry smartphones, suggesting that mobile marketing is a popular strategy in the modern world.

Marketers can use SMS, MMS, Apps, websites, social media, and mail that appears on devices like phones and tablets to notify the target audience about the brand, product, or offer.

5. Pay Per Click

PPC is the abbreviation for Pay Per Click. One type of digital marketing is PPC. The advertiser must pay a set amount of money when a viewer clicks on an advertisement that appears on Google’s search result page. This approach is known as PPC. PPC is a secure way to increase visitors to a website’s landing page.

The primary determinant of the fee is the level of competition for the selected keyword; the higher the level of competition, the higher the fee. PPC is an excellent marketing solution for small firms who are aware of their target demographic and the budget they have set out for the campaign.

6. Social media Marketing

Can we still envision our lives without social media in 2024? You may think of it as internet word-of-mouth. Social media’s capacity to spread material virally is assessed as a possible B2B growth marketing tactic. The following are some well-known social media websites:

Twitter, LinkedIn, and Facebook for creating social networks You can stream videos on YouTube. You can share photographs on Instagram and Pinterest. Blogs

The rise of digital marketing in the Indian context

History demonstrates that India’s rise in digital marketing is a gradual process. Digital marketing first appeared in India due to the country’s internet boom, which was a significant event in and of itself. In 1996, not many people were familiar with the term “digital marketing.”

India’s population started to learn more about SEO and digital marketing around 2000. However, online, or e-marketing, which is what digital marketing is all about, requires a reliable internet connection everywhere.

The internet was not readily available at the time, and it was impossible to imagine the development of full-fledged digital marketing in India. People so waited for the time when the true growth would take on its proper form, notwithstanding their interest.

Internet Era of India – 2008 Onwards

India saw the internet begin to spread throughout the nation by 2008. Seeing how the nation changed and developed under the internet’s influence, using search engines like Google, was a surreal experience. In the sector of digital marketing, numerous businesses and agencies began to offer services.

The people of India were exposed to a new marketing technique through SEO, social media marketing, content marketing, etc. People began to recognise that the recently introduced marketing formulas may also increase sales and brand awareness. Thus, progressively replacing conventional marketing techniques like television, print ads, billboards, etc.

Present Scenario of Digital Marketing

The digitization trend is arguably the most rapidly evolving breakthrough in history. It sounds amazing that in less than 20 years, it has risen to 50% of the emerging nation’s population.

In India these days, digital marketing is seen as the lifeblood of business, and its various channels—including social media, PPC, SEO, and content marketing—all contribute significantly to increased exposure, sales, and reach.

However, just like any other specialist, a skilled digital marketer must also be aware of all the changes in the field and be willing to keep learning and improving.

Thus, in response to the increasing demand, digital marketing companies have launched a few new trends in the field that are aimed at influencing the development of digital marketing in India in a more interesting way. Among the incredible cutting-edge developments in digital marketing are:

· Artificial Intelligence (AI)
· Augmented Reality (AR)
· Voice Search Optimization
· Programmatic Advertising
· Chatbots
· Personalization
· Automated & Personalized E-Mail Marketing
· Marketing Automation
· Micro-Influencers
· User Generated Content
· Geofencing
· Omnichannel Marketing
· Video Marketing
· Instagram Reels

The Future of Digital Marketing

When we talk about digital marketing’s future in India, we can see how promising it is for the country’s progress going forward. According to data, India is right behind China as the second-most popular country on the internet. More than 650 million and 900 million internet users, respectively, are expected to exist in India by 2024 and 2025. This is a huge figure that may easily lead to the development of a robust digital ecosystem in the nation.

According to a research, small towns and rural areas of the country have demonstrated a notable push towards digitalization in recent years, with 31% of the population actively utilising the internet. In fact, when it comes to internet usage, rural India will surpass urban India by 2025.

According to research, 67% of urban population uses internet listing, with Maharashtra leading the way, Goa coming in second, Kerala coming in third, and Bihar trailing behind Chhattisgarh and Jharkhand. Furthermore, the Covid 19 epidemic is clearly having an effect on internet marketing platforms.

With 100 million more people turning to digital platforms, it has expedited the country’s digitalization. As the foundation of the economy, digitalization can be viewed as the new definition of progress, driving sales, reach, promotions, and payments into a single market.

India will see a quicker rate of growth in digital marketing, and new trends in the online marketing space are about to show off their amazing abilities. According to a study, the three v’s—voice, video, and vernacular—have the potential to revolutionise digital marketing in the years to come.

With the goal of making the entire nation digital, even the Indian government launched the “Digital India” campaign. Comparing digital marketing to other marketing platforms, it is also a very economical and low-cost strategy. For instance, well-written material on social media can interest and amuse a large number of users in an affordable manner.

Everyone these days, from tiny startups to corporate titans, prefers digital platforms to be seen in front of their target audience. In light of current social trends, it is acceptable to state that “Being Digital is Being Global.”