Route to Market , Distribution & Channel Strategy
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Getting your product into the hands of the right customer at the right time is just as important as the product itself. At Consult Square, we help you design efficient, scalable, and customer-centric Route to Market (RTM) strategies that drive growth and profitability.
Our Distribution & Channel Strategy service focuses on building the right pathways—whether through direct sales, distributors, e-commerce, retail, or hybrid models.
Where can I get some?
- Map your ideal customer journey
-
Optimize your distribution structure
for cost and reach

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Cost
of Work
What is a Route to Market (RTM) strategy?
An RTM strategy outlines how your product or service reaches the end customer. It includes sales channels, distribution networks, partners, logistics, and the overall go-to-market plan.
Why is having a defined RTM strategy important?
A well-defined RTM strategy ensures efficient delivery, reduces costs, maximizes market coverage, and aligns your product availability with customer demand.
Who can benefit from this service?
This service is ideal for businesses entering new markets, launching new products, or seeking to optimize existing distribution models for better performance and reach.
What does Consult Square offer under this service?
We help map customer journeys, assess and design channel structures, identify growth opportunities, improve partner performance, and align RTM strategies with your business goals.
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