9 reasons why a website is important for a business?
A professional website opens your business to opportunities and helps increase revenue. Let’s explore how a website can help reach more customers and expand, even globally.
1. Establish credibility and build trust
In 2011, Google introduced the Zero Moment of Truth, or ZMOT, which focuses on how consumers research online for information and make purchase decisions. A website helps your business interact with consumers at ZMOT to establish you as a credible and trustworthy business.
Just like a pamphlet or a brochure, a website can share credible information about its business. Furthermore, it helps create a brand image in the eyes of new customers by showcasing your values.
2. 24×7 sales channel
A website enables customers to purchase from your business outside business hours. It allows you to reach consumers globally, making your website a powerful revenue channel. The website is always at work serving potential and existing customers from the comfort of their space.
3. Cost-effective
A website costs less to develop and maintain compared to a physical store. You can easily set up a website using low-code or no-code CMS like Web flow, Shopify, or Wix.
You can use your website to announce a new product or service launch, host sales, or share relevant content that benefits your customers.
4. Business expansion
A website helps your business build brand awareness and reach new customers. It showcases your products or services and generates awareness about them. You can do SEO to increase your online visibility, reach the right audience and further expand your business.
5. Increase organic traffic
If you follow SEO best practices, your business website may show on the search results when people search for keywords related to your product or service. You can reach a new audience with consistent efforts to grow your online presence.
With more people visiting your website organically, you can build trust, increase revenue, and rise as an industry leader.
6. Improve customer experience
Consumers can also use your website to raise queries regarding a particular product or service using contact forms or chatbots. The feedback, survey, or contact forms connected to a CRM help you manage leads, address inquiries, improve business and generate sales.
In addition, having an easy-to-use and up-to-date website allows customers to see all of your products, services and special offers in one place, helping them make an informed decision.
7. Complement digital marketing efforts
A responsive and user-friendly website helps facilitate digital marketing efforts. It helps you create an email database for marketing, content strategy to improve organic traffic, and develop landing pages for ads. You can reach a broader audience through Google Ads and Facebook Ads and direct them to your website for conversion.
8. Create a local presence
If you are running a local business, a website can help reach a relevant audience searching for your products and services.
According to Safari Digital, 97% of users use search to find local businesses. Being visible online will help your business increase revenue and visibility in local markets.
Read more: How to Rank on Google Local Pack
9. Attract potential business partners
Marketplaces and service providers may find your business on search engines and contact you with a proposition. A website helps them understand your company, values, and products and identify collaboration opportunities.