Vijay Raj
Together: Insight + Strategy + Execution — an integrated capability rarely found in a single advisory partnership.
Vijay Raj is a former Executive Vice President of Consumer & Market Insights at Unilever, with extensive global leadership experience in driving data and insight-led business strategies.
He is a recognized expert in MMM (Marketing Mix Modeling), pricing strategy, and growth analytics, with decades of experience in enabling large-scale, insight-driven decision-making.
Throughout his career, he has worked across multiple consumer categories including Hair Care, Skin Care, Foods, Ice Creams, and Deodorants, bringing deep expertise in understanding consumer behavior and translating insights into impactful business growth strategies.
