Founding Team
Together: Insight + Strategy + Execution — an integrated marketing capability rarely found in a single advisory partnership.
A founding team built on three deeply complementary strengths — each partner bringing decades of global leadership
and success across the world’s most respected consumer brands.
Samit Mehrotra
(Former CMO , The Hershey)
Global CMO driving turnaround, growth across diverse categories and markets (Ex P&G, Cadbury, Hersheys, Castrol)
Vijay Raj
(Former EVP, Unilever)
Vijay Raj is the former head of CMI (Consumer and Market Insights) at Unilever and a Globally recognised Insights leader
Srikanth Visvanathan
(Former CMO Castrol)
Senior Global, Regional & Country leadership roles in Castrol, Akzo Nobel and Marico – Track record of driving Topline and Bottomline Growth
